Interventions Research Paper Example | Topics and Well Written Essays - 500 words

Interventions - Research Paper Example g programs is enlarged to take in the actual job requirements vis-Ã  -vis the knowledge and skill levels on an individual basis, whereby the learning needs of the individual are identified, and the training program removes this deficit in the individual (Buckley & Caple, 2010, p.108). Analyses of the training needs are from two perspectives. The first perspective relates to the knowledge and skills required for the job or task, while the second perspective pertains to the specific learning needs of the individual for the job or task. The analyses provide a list of knowledge and skills that need to be delivered to the individual. The list is then translated into the behavioral objectives of the training, which paves the way for opting for the most appropriate sequence for delivering the training needs. Transfer of the training is achieved through putting into practice the knowledge and skills received through the training at the workplace. No training is complete in the absence of evaluation of the exercise. Evaluation of the training is done through examining the effectiveness of the training and the value provided by the training (Buckley & Caple, 2010, p.108). The system level at which one-to-one training is most applicable is when the individual is about to start on a new job or task assigned. This may occur when a new employee joins the organization, and needs to be trained on the new job. Alternatively, an existing employee may be assigned a new job function or a new job task. In both these eventualities one-to-one training is the most appropriate training method (Buckley & Caple, 2010, p.108). There are three elements involved in the best practices for one-to-one training. The first element is delivering the training at the right time. Immediately prior to an individual undertaking a new job or task is the right time to deliver the training. The second element is delivering the training at the right place. By right place, the meaning pertains to giving

Book Review Essay Example for Free

Book Review Essay The novel is about a wolf called Faolan that survives with a friend of his, Edme. There is another wolf called the Prophet that tries to send out wolves to kill Faolan and Edme. They try to find a shelter to try to hide but end up getting spotted by a wolf. They run away and escape from the wolf. After getting away they go out and find the Prophet. They confront him ask ask him why he wants to kill them and he jumps at them and they finally kill the Prophet. The book is associated with the other five Wolves of the Beyond books Lone Wolf, Shadow Wolf, Watch Wolf, Spirit Wolf, and Star Wolf.  I would give the book a 2 because I like the Wolves of the Beyond books. They explain how the wolves survive and how they hunt their prey. The book shows how they grow up and learn to hunt and communicate with the others. I also like how the author makes it feel like something is going to happen like a fight scene. The book also continues the story of the main character, Faolan and gives the wolf a characteristic for each book the author makes. The novel is about a wolf called Faolan that survives with a friend of his, Edme. There is another wolf called the Prophet that tries to send out wolves to kill Faolan and Edme. They try to find a shelter to try to hide but end up getting spotted by a wolf. They run away and escape from the wolf. After getting away they go out and find the Prophet. They confront him ask ask him why he wants to kill them and he jumps at them and they finally kill the Prophet. The book is associated with the other five Wolves of the Beyond books Lone Wolf, Shadow Wolf, Watch Wolf, Spirit Wolf, and Star Wolf.  I would give the book a 2 because I like the Wolves of the Beyond books. They explain how the wolves survive and how they hunt their prey. The book shows how they grow up and learn to hunt and communicate with the others. I also like how the author makes it feel like something is going to happen like a fight scene. The book also continues the story of the main character, Faolan and gives the wolf a characteristic for each book the author makes.

NHS Public Relations and Customer Care Policy

NHS Public Relations and Customer Care Policy Introduction Public relations are an indirect form of sales motivation ‘a psychology – coated advertising pill’. According to the Institute of Public Relations[1], public relations are defined as: the deliberate planned and sustained effort to establish and maintain mutual understanding between an organisation and its public. Presently in the UK (United Kingdom) most health care providers are managed by the NHS (National Health Service) – the largest public service organisation in Europe. Therefore the direction this report will take is as follows: (1) to investigate the key principles of public relations and customer care; (2) to analyse how a public service organisation deals with public relations – in particular how the NHS deals with public relations; and (3) to examine the customer care policy of the NHS. The key principles of public relations and customer care According to Hall (1971)[2], public relations are based on the following key principles: The company and customers or prospective customers – the primary objective being to create a good public image and the secondary objectives being: (1) Selling the company, by securing and maintaining public goodwill; (2) Unobtrusively advertising the product or service sold; (3) Increasing sales and profits, and paying higher dividends to the shareholders. 2. The company and shareholders or prospective shareholders – It is also important  that the company should maintain good relations with its shareholders and with  the investing public at large, for the following reasons: (1) The shareholders as owners of the company, are entitled to information  concerning its activities. (2) It is essential to keep the shareholders contented, as they are a  prospective source of capital if the company wishes to develop at some future  date. (3) The investing public at large is more likely to invest in a company with  which it has good relations. 3. The company and its employees – personnel relations and public relations are  complementary. A company’s treatment of its employees is an important factor in  enhancing or dimming its public image. Therefore it is useless to spend money on  an elaborate public relations department and then ignore the basic principles of  good personnel relations. Arens (1999)[3] agrees but argues that there are four other principles: 4. Communities – courtesy and friendly support towards the organisations immediate  neighbours strengthens the ties between the organisation and its neighbours. 5. Media – press packets, briefings, and facilitating access to organisation  news makers build trust and goodwill. 6. Government – a desire for favourable legislation and subsidies are good reasons  why organisations should earn and maintain the goodwill and trust of the  government. The systems and procedures involved in dealing with public relations The size of an organisation and the type of business it is often determines the methods of public relations to be used e.g. Large companies are more inclined to have their own public relations department – which contrasts with small companies which would most likely outsource public relations consultants. If an organisation desires external public relations can be achieved through anyone of the following methods: Press relations, comprising press releases and notices relating to the companys activities. Exhibitions and trade fairs Television and radio are used for public relations as well as for advertising. Direct consumer contacts – this is a personal approach to improving public relations and is all about implementing goodwill to others in an attempt at public relations success. Literature produced in various printed forms ranging from journals to an organisation history. Eye-catching functions used to gain public notice, e.g. The sponsorship of sports events such as the annual walk against breast cancer. Open days – the public (inclusive of employees families) is invited to visit the organisations premises – this helps promote personnel relations. The National Health Service The National Health Service of the UK is divided into two divisions; England and Wales, and Northern Ireland. The National Health Service has outlined for the both regions all the personnel who will fall under its umbrella as follows: England and Wales[4] A Patients Forum established under section 15 of the National Health Service Reform and Health Care Professions Act 2002. Any person providing primary medical services or primary dental services In accordance with arrangements made under section 28C of the National Health Service Act 1977; or Under a contract under section 28K or 28Q of that Act; in respect of information relating to the provision of those services. Any person providing general medical services, general dental services, general ophthalmic services or pharmaceutical services under Part II of the National Health Service Act 1977, in respect of information relating to the provision of those services. Any person providing personal medical services or personal dental services under arrangements made under section 28C of the National Health Service Act 1977, in respect of information relating to the provision of those services. Any person providing local pharmaceutical services under A pilot scheme established under section 28 of the Health and Social Care Act 2001; or An LPS scheme established under Schedule 8A to the National Health Service Act 1977 (c 49), in respect of information relating to the provision of those services. Northern Ireland Any person providing primary medical services, general dental services, general ophthalmic services or pharmaceutical services under Part VI of the Health and Personal Social Services (Northern Ireland) Order 1972, in respect of information relating to the provision of those services. Customer Care Policy Davis (2003 p. 47)[5] says that patients are consumers of medical services and deserve customer care. He believes that customer care is critical especially for professionals such as surgeons and dentists; and that customer care creates opportunities for the customers to be informed and form judgements. According to Davis, customers pay for what they receive and as he explains, patients do have family and friends who from a critical public that directly affect the organisations reputation. Therefore if patients receive ill treatment the organisation is likely to have a bad reputation which would most likely lead to a loss of clientà ¨le to competition. Good customer care is also essential when dealing with patients, as this can affect the direction which a grant might take. In particular the NHS has a rating system which encourages feedback – which it then uses to improve its quality of customer service. Systems and Procedures in relation to communication with the media Media specialists are aware of the requirements, preferences, limitations, and strengths of the various media used to serve the client. They find the right media for clients messages (Baran, 2002)[6]. In public relations the accounting, legal and medical professions have had little success in policing their own members. Therefore one should ask what should be done to prevent misleading and dishonest communications from going to the public? The International Association of Businesses Communicators have laid down a code of practice which states that Members of IABC will engage in truthful, accurate and fair communication that facilitates respect and mutual understanding ¡K Accoding to Horton (2002)[7], the fact is that what a CEO wants, a CEO gets. Sometimes a board of directors has the power to stop a CEO from making false statements or misleading customers, investors, regulators and others. But, whistle blowers do not fare well, and it takes a great deal of evidence for a whistle b lower to prove that a corporation has engaged in unethical action or misleading communication. Further, even though one is personally ethical, executives can sanction and encourage unethical activity. This puts a strain on one to go along or get out. Unfortunately, it is usually easier to go along, and there are rewards for doing so. There are many ways that a CEO can corrupt a company, but one of the most insidious is the goals that the CEO sets. Horton explains that defending an unpopular person, organization or issue in the media is a tough PR challenge. He expounds that unlike a court of law where rules of argumentation and fact apply, PR practitioners face uncontrolled media, citizen rumours, political opinion, falsehoods and conclusions based on partial fact. Public relations in such times can be thankless and a losing effort. Yet, as he puts it, successful defence can be a career high point. Practitioners learn what they are made of and how well they have mastered communications. Horton has laid down some rules for dealing with the media as follows: The first rule of defending the indefensible is to start with and stick to facts as much as possible. Unfortunately, in many, if not most situations, facts are missing or incomplete. Facts put to rest speculation and opinion, and they stop a natural tendency to assume there is more behind an issue or event than meets the eye. This means PR practitioners should be trained in gathering and checking facts quickly then getting them out fast to interested parties. However, facts can tell an ugly story, a story that an individual and/or organization do not want to have told. In addition, facts may tell stories that must not be narrated because of personal, political or other confidentiality. PR practitioners often know more than can be said to journalists, and journalists are dedicated to finding out what practitioners cannot say. Silence PR practitioners are taught that silence is harmful. During a crisis, they are told that individuals or organizations must do something with media calls, skittish investors, unhappy suppliers, fearful employees and grandstanding regulators. But silence is not always harmful. There are times when silence is best even though others talk about you, especially when defending unpopular individuals, organizations or issues. An old clichà © attributed to British royalty is, â€Å"Never complain, never explain.† This stiff-upper-lip approach covered up many activities that royalty did not want to expose to public scrutiny. It worked for decades until U.K. media in search of circulation boosts broke a compact of silence about the doings of the palace. Nonetheless, silence helps when: Pressure to speak is not intense If the public, regulators, media and others are not pushing to get answers, it might work well not to volunteer them. When the issue might be a passing one – If an issue arises that is a one-day headline, â€Å"no comment† might suffice. When there is nothing one can say. The only justifiable expression may be confession and remorse. When speaking makes the situation worse. Speed It is a basic PR rule to get out factual information as quickly as possible. Delay is a mistake that happens too frequently because of internal battles, concerns for liability and dictates of privacy. Some speed techniques are: Say â€Å"No comment,† and follow orders. Deliver some kind of statement, even if inadequate â€Å"I have been instructed to tell you†¦. That is all that I can say at this time.† Let another take over. Fight hard – Collect the emerging media stories and go to the CEO to make a forceful case for what is happening to the firm’s reputation by failing to disclose the facts speedily. Resign – This is an extreme option unless a company or CEO is so far in the wrong that a practitioner can be considered complicit by acting as a spokesperson. Damage Control When compelling facts are not readily available, practitioners must use damage control to defend the indefensible individual or organization. Refutation – Paint a story as false. One attacks the teller of the story (â€Å"Consider the source.†) and the story itself as meaningless, incredible, impossible or illogical. Confirmation – Praise the person and story that favour your side. (â€Å"X is an honourable man. He would never lie.†) Note that a story is possible, probably, logical and fitting. (â€Å"From our careful reconstruction, this is the way that events unfolded.†) Of course, even though X is an honourable man, he might sometimes lie and careful reconstructions of stories might be logical and wrong. Vituperation – This has a more modern name – â€Å"character assassination.† It’s an all-out effort to discredit someone making allegations by going after the person’s heritage, education, background, lifestyle or whatever it takes to take away the individual’s credibility in the eyes of target audiences. Appeal to character – This is an effort to build the image of an individual and cast doubt on allegations against that person. Appeals to character use all of the techniques of vituperation but puts a positive spin on them. Diversion – Create a secondary issue that obscures the first issue. A popular movie came out a few years ago that illustrated how to do this by creating a phony war. The film, Wag the Dog, was a cynical portrayal of how Washington political communications work. Comments and Conclusion Defence of an unpopular individual, organization or point of view is probably no more successful than defending an accused in a courtroom. However, because the media and society do not follow strict rules of argumentation or precedent, the chances of a story â€Å"getting away† from the practitioner are greater. (Caywood, 1997)[8] When companies and individuals have been destroyed by negative publicity, only to be vindicated later, they can never recover what they have lost. There is little recourse in the law for such outcomes. One can sue for libel, but if the facts of a case were accurate to the time they were presented, there was no libel. One is a victim of circumstances. The PR practitioner’s job, insofar as the practitioner is able, is to balance perception enough to take pressure off an individual or organization or, if possible, to refute allegations. There is no chance of success unless one tries. It is imperative that public relations departments and personnel remember that they are the main point of contact for radio and television stations, newspapers, and magazines. Footnotes [1] Institute of Public Relations, Guide to the practice of public relations [2] Hall L., (1971, p. 288) Business Administration, 3rd Edition, MacDonald and Evans Ltd. [3] Arens W.F., (1999) Contemporary advertising, Irwin McGraw-Hill [4]National Health Service http://www.foi.gov.uk/coverage.htm#part3http://www.foi.gov.uk/coverage.htm#part3 [Online Source: 15/05/06] [5] Davis A., (2003) Everything You Should Know About Public Relations, Page Kogan [6] Baran S.J., (2002) Introduction to Mass Communication; Maedia, Literacy, and Culture, McGraw Hill [7] Horton J.L., () The ethics question http://www.online-pr.com/Holding/TheEthicsQuandaryARTICLE.pdf [Online Source: 15/05/06] [8] Caywood C.L., (1997) The Handbook of Strategic Public Relations and Integrated Communications, McGraw Hill

Symbolism in Lord of the Flies :: Essays Papers

Symbolism in Lord of the Flies In William Golding's Lord of the Flies, a novel that explores the depths of human nature, plot is irrelevant in comparison to the rich symbolism embedded in nearly all components of the story. The theme of the book is the destructive presence of evil as an influence to mankind, which lies within the breakdown of all order and common sense as a group of british boys stranded on a deserted island evolve into a pack of animalistic savages. The clues to this hidden theme behind the storyline are plentiful, as Golding uses a number of objects to represent certain ideologies and moral values. The first term used in the book that holds much symbolic value throughout the story is the usage of the word "scar" for the stretch of sandy beach that borders the thick jungle on the island. When the plane crashes on the lush island, it disrupts the balance and harmony of nature untouched by man's influence. The twisted wreckage of the plane creates an imperfection in the peacefulness of nature, and leaves the beach a "scar" of what it used to be - beautiful and unharmed by man's destructive impulse. Golding describes the natural surroundings of the island in lush, descriptive detail all throughout the book, beginning with an account of Ralph's proximity : "The shore was fledged with palm trees. These stood or leaned or reclined against the light and their green feathers were a hundred feet up in the air. The ground beneath them was a bank covered with grass, torn everywhere by the upheavals of fallen trees, scattered with decaying coconuts and palm saplings. Behind this was the darkness of the forest proper and the open space of the scar." (9-10) An object which also attains much symoblic relevance as the story unfolds is the conch shell. Delicate, fragile, and white, the conch is what brings the boys together on the first day at the beach. It is used throughout the story as an object of high importance and tradition, as it calls meetings together and determines who has the right to speak, depending on who is holding it at the time. It can be seen as a representation of law and order amongst the boys, as it unites them and prevents chaos from arising.

Standardization versus Adaptation in International Marketing

There has been much debate over implementing a standardization strategy versus an adaptation approach across international markets. There are numerous factors to consider, along with pros and cons of both marketing plans. While standardization is equated with brand consistency, lower advertising costs, and overall synergy, adaptation is often required to address cultural differences for more effective communication and proves that cutting costs does not always facilitate higher profits1.For some time many researchers, such as R. D.  Buzzell in 1968, have concluded that the real question is what marketing elements can be standardized and to what degree2. However, academics support the notion that adaptation is essential to prosper in global markets. 3 And in the instance of advertising to China, the necessity for adaption is ever present. China is a very appealing marketplace to many companies due to its large population and growing economy. Despite the country’s fiscal growt h, there still remains a large disparity between big cities, like Shanghai and Beijing, versus the more inland provinces4.And since the relationship of cultural, political, and economical similarities support the standardization of competitive strategy, treating China as one nation to market to would be a mistake in itself, let along trying to standardize a campaign targeting American and Chinese consumers. Some corporations, such as Coca-Cola and Proctor and Gamble, have achieved extreme success by targeting the affluent, but there is almost a 90% segment left to infiltrate. 5 This may mean lowering product price point, but many firms still deter from positioning their products to the middle or lower class due to the high advertising costs.It is an overcrowded arena to effectively breakthrough, but this is where adaptation would hold the competitive advantage. Along with the vast disproportionate economies of scale, the psychological and cultural drivers of Chinese consumers are tr ansforming as well. The desire to express their individuality is ever present, especially in the younger generations. Nokia has seen their cell phone sales surpass other brands because of its fashion focus that the other phones lacked6.The want  for basic consumer goods is also overlooked for ones that offer a lifestyle benefit of enjoyment. â€Å"The percentage of households reporting they have DVD players jumped from 7% in 1997 to 52% in 2004. The number of households with computers grew from 2% in 1994 to 13% in 2004, and the number of those with mobile phones jumped from 10% in 1999 to 48% in 2004† (Burkholder). Thus, consumers are more likely to spend their money on technology or fashion as opposed to a household item they may need.Globalization is one of the reasons a new Chinese consumer has emerged. Individuality, brand attitudes, and lifestyle preferences in China are more aligned with Western markets, yet multinational corporations have been disappointed from stan dardized marketing strategies7. The drive to purchase Western products has greatly increased between each Chinese generation as well. In fact, generation Y (18-24) has purchased more tech-savvy devices, used the Internet, and purchased more Western brands than any Chinese age demographic before8.This appears to be more of a reason to standardize advertising campaigns, but despite desire and acceptance of Western ideals and products, the younger Chinese demographic is still very in touch and proud of their heritage9. This dynamic consumer requires research and attention, which denotes an adaptation technique to effectively communicate a marketing plan. There seems to be a general consensus from marketing researchers and intellectuals that standardization strategies are more effective, economical, and should be applied initially.However, consumer behavior and perceptions play an integral role in framing an advertising campaign and this is where a degree of adaptation is essential. Sta ndardizing many parts of a marketing mix is beneficial, but there are certain areas where modification will yield the best results. In order to achieve a working model of international marketing, standardization and adaptation strategies should be applied as see fit. And since China has a particularly diverse set of consumers that makes marketing to the country alone dynamic, an adaptation approach would be advantageous in regards to an international campaign.

Free Essays on What Happens After The Attack

Source of Current Reading Article The Wall Street Journal, September 27, 2001, pgA8 Delta Joins Major Carrier in Cost Cuts, With Plans to Lay Off 16% of Work Force Summary Delta Airlines feels that they need to lay workers off because of the drastic decline in sales. Delta is offering six voluntary programs, one to five year leaves, an early retirement plans, and a voluntary severance package that provide as much as 20 weeks’ pay and other benefits. Delta is cutting many of their flights trans-Atlantic routes which they think would likely be hit harder due to the U.S. strikes back at terrorists. After the attack Delta is averaging a passenger load of about 140,000, compared with 300,000 the day before it. Delta is not the only airline choosing the route of laying employees off, Continental Airlines, and Northwest Airlines Critique I feel that this Delta airlines issue is a business ethical situation. On the business side the company is looking at the big decrease in sales. So in order for company to start making profits they must decrease their liabilities. The easiest way to do that from the companies prospective is to let go of some employees. On the flip side there is a ethical issue in the air. It is not right to lay people off every time business gets bad. Delta employees have families to support and bill to pay just like the next person. There are some laws protecting employees from lay offs like unions. Everyone does not join unions because they feel they are a waste of money, but who would have though terrorist would hit the airlines industry. There needs to be some kind of compromise between the business side and the ethical side to come to some kind of resolution.... Free Essays on What Happens After The Attack Free Essays on What Happens After The Attack Source of Current Reading Article The Wall Street Journal, September 27, 2001, pgA8 Delta Joins Major Carrier in Cost Cuts, With Plans to Lay Off 16% of Work Force Summary Delta Airlines feels that they need to lay workers off because of the drastic decline in sales. Delta is offering six voluntary programs, one to five year leaves, an early retirement plans, and a voluntary severance package that provide as much as 20 weeks’ pay and other benefits. Delta is cutting many of their flights trans-Atlantic routes which they think would likely be hit harder due to the U.S. strikes back at terrorists. After the attack Delta is averaging a passenger load of about 140,000, compared with 300,000 the day before it. Delta is not the only airline choosing the route of laying employees off, Continental Airlines, and Northwest Airlines Critique I feel that this Delta airlines issue is a business ethical situation. On the business side the company is looking at the big decrease in sales. So in order for company to start making profits they must decrease their liabilities. The easiest way to do that from the companies prospective is to let go of some employees. On the flip side there is a ethical issue in the air. It is not right to lay people off every time business gets bad. Delta employees have families to support and bill to pay just like the next person. There are some laws protecting employees from lay offs like unions. Everyone does not join unions because they feel they are a waste of money, but who would have though terrorist would hit the airlines industry. There needs to be some kind of compromise between the business side and the ethical side to come to some kind of resolution....

Patient Satisfaction †Nursing Essay

Patient Satisfaction – Nursing Essay Free Online Research Papers Patient satisfaction scores in hospitals have steadily decreased in the United States. According to Zwillich (2007), â€Å"Americans are more dissatisfied than citizens of other nations with their basic health care, even while paying more of their own money for treatment†. Research has shown that the nursing shortage that has plagued the United States has played a large role in the downward trend of patient satisfaction. Citing a report by Press Ganey Associates, Inc., Sara Nemeth (2007) reports that the higher the ratio between working Registered Nurses in any given state, the higher the patient satisfaction scores will be. From this data, it can be surmised that patient satisfaction will increase as the number of nursing staff increases. These results demand a call to action, and patient satisfaction depends upon it. A study published by the American Association of Colleges of Nursing states that the shortage of nurses may be affecting health care quality and patient outcomes, quoting the New England Journal of Medine as reporting that 53% of physicians and 65% of the public cited the nursing shortage as a leading cause of medical errors. The same study also states, according to Joint Commission for Accreditation of Healthcare Organizations (2007), that the shortage of nurses in America is, â€Å"putting patients’ lives in danger†, and found that since 1996, low nursing staff levels were contributing factors in 24% of patient deaths and injuries. The nursing shortage is not going away any time soon. In the same article by the American Association of Colleges of Nurses, it is estimated that 30 states had shortages in the year 2000, and this projection is expected to intensify to where 44 states, plus the District of Columbia will have nursing shortages by the year 2020. In addition, according to the National Council of State Boards of Nursing, the number of nurses taking state boards for the first time decreased by 20% between 1995 and 2003. Finally, Dr. Amy Tuteur quotes results Press Ganey President and CEO, Melvin Hall (2007) as saying, â€Å"The American Consumer Satisfaction Index (ASCI) from the University of Michigan has shown that customers’ satisfaction with healthcare has decreased significantly over the past several years†. Her statement is reflective of the majority of research being done in this area. According to the ECRA group (2007), healthcare leaders must be held accountable for the quality of care they provide. Patient satisfaction is increasingly being looked at as an indicator of positive patient outcomes, and a better quality of life. ECRA states that the patients’ perceptions of the quality of care they receive, and the attention that is paid to them can be as important as clinical health measures when patients are viewing their clinical outcomes. With the research showing that the nursing shortage is going to be here for quite some time, health care professionals must find a way to effectively deliver care, and bring patient satisfaction scores back to baseline, and above. Communicating with patients is key. Levinson (2007) states that poor communication often leads to patient dissatisfaction, whereas, â€Å"Effective communication enhances patient satisfaction and health outcomes.† Levinson also stated that the combination of a bad outcome and patient dissatisfaction, â€Å"Is a recipe for litigation†. In a similar article, J.W. Pichert (2007) stated that healthcare professionals must understand patients’ specific dissatisfactions and prevent them in the first place, thereby rectifying patients’ concerns. These findings suggest that nurses must find a way to enhance their communication with patients, reverse the trend of dissatisfied patients, and change the culture of patient care in a positi ve way. In 2005, the Studer Group (2006) introduced a strategy into the healthcare market, called, â€Å"The Nursing Bundle†. It has been adopted by multiple hospitals across the United States, and has provided the tools for hospitals to significantly increase their patient satisfaction scores, and increase patient safety. The Nursing Bundle is comprised of five key strategies, all aimed at promoting excellent patient care, proactively meeting the needs of patients, and increasing the level of patient satisfaction. Each component of the Nursing Bundle raises the standard of care on it’s own merit, but together, the five components tie into each other and have had a profound effect on the care delivery system. The first component is Individualized Patient Care. This refers to identifying key priorities to the patient upon admission to the nursing unit. The nurse asks the patient what the two most important needs he or she has that if met, would allow them to feel as though they have received excellent care. This information is written on a dry erase board in the patient’s room, and alerts all staff to the patient’s individual needs. The patient’s individual pain scale is also assessed, and written on the board. The patient will see that the staff is concerned about them as individuals, and that they don’t treat everybody the same. The patient’s perspective is valued as being the most important, and they will be reassured that everybody is aware of what their specific needs are, thereby making them less anxious and more compliant with their care and treatments. Individualized patient care also allows staff the opportunity to ask about the patient’s individual needs when rounding, eliminating call lights for unmet needs. The nurse will be alerted to the patient’s pain needs, and the physician will be alerted to the patient’s desired pain level. Ultimately, the patients will be more satisfied that their individual needs are being met. The second component is Bedside Shift Report. Prior to the end of the shift, the nurse informs the patient that they will be doing bedside shift report very soon. The nurse tells the patient that their privacy is important, and asks if they would like the nurse to ask visitors to leave, should visitors be there at the time of shift report. This shows the patient that the nurse recognizes and facilitates their need for privacy. During the shift report, the nurse introduces the oncoming nurse to the patient. The patient’s condition, tests, and procedures are reported to the oncoming nurse, and any needed clarifications are made for the patient at this time. This serves to show the patient that the oncoming nurse is aware of their needs, and reduces anxiety that perhaps the next nurse does not know their case. They will be more satisfied because they know who their nurse is, and that things are being done and monitored throughout the shift. Finally, the process will aid in increasing communication. Studer has determined that communication issues are the root cause of about 30% of patient safety events, and improved communication between caregivers positively impacts patient care and outcomes. For the nurse, bedside shift report improves the sharing of information between healthcare providers by utilizing a standardized method of communicating. If asked questions, the nurse won’t have to say, â€Å"I haven’t seen my patients yet†, and will be more prepared. The off-going nurse can also use this time to use â€Å"hands-on† to show the oncoming nurse how to operate special equipment, or how special orders are being handled. Accountability will increase, since each nurse will know his or her patients’ condition at the beginning of the shift. Finally, bedside report improves the nurse’s understanding of the patient’s condition, as he or she is able to visualize the patient. With the nurse is better prepared and more comprehensively informed, the patient will have an increased sense of well being, and will ultimately be more satisfied. The third element of the nursing bundle, and the most important, is hourly rounding. In a study done by C.M. Meade (2007), â€Å"Specific nursing actions performed at set intervals were associated with statistically significant reduced patient use of the call light overall, as well as a reduction of patient falls, and increased patient satisfaction†. Hourly rounding has eight components that integrate to ensure that the patient is receiving the care that they need, and most important, the care they feel that they deserve. First, the nurse uses key words and/or actions to introduce themselves, their skill set, and their experience. The word â€Å"round† is used, because this is a word that is familiar to most people, and will help frame the context of the interaction. The patient is told when the nurse will round again, thereby decreasing anxiety and building trust. Second, the nurse performs any scheduled tasks during the hourly round. Performing tasks while rounding allows the nurse to include scheduled work into the rounds, thereby accomplishing everything in one trip to the patient’s room. If there is not a scheduled task, the patient still has the reassurance that the nurse is coming to the room, and has the opportunity to voice an unanticipated need. Third, the nurse addresses the â€Å"3 P’s† that Studer has identified as being the most common reasons patient use their call bells. These are pain, potty and position. Proactively assessing and treating pain keeps pain from becoming severe, and increases satisfaction as a result. Scheduling patients to use the bathroom on rounds avoids unassisted walks to the bathroom, which can lead to falls. Helping the patient change positions also helps to keep them comfortable, and reduces the chance of a pressure ulcer, especially in the elderly. Fourth, the nurse performs comfort measures, such as fluffing pillows, straightening sheets, filling water pitchers, and offering something to drink. These are basic nursing functions that often get left undone if not intentionally scheduled, and lead to additional call light requests, and ultimately result in patient dissatisfaction. Fifth, the nurse conducts an environmental assessment of the room. This allows the nurse to determine whether there are any needs the patient has not identified that could raise the potential for the patient needing the nurse to return before the next scheduled hourly round. These needs include making sure the call light and telephone are within reach, the garbage can is next to the bed, and the patient looks comfortable. Sixth, closing key words are used before the nurse leaves the room. These are words such as, â€Å"Is there anything else I can do for you before I leave?† I have time†. This will not only decrease the need for the patient to ring the call light, but will allow the nurse to accomplish any other task while he or she is still in the room. It also tells the patient that all needs, no matter how small, are being addressed. The patient will be more satisfied with the nursing care if he or she knows the nurse has time to meet their needs. Seventh, the nurse explains to the patient when he or she will be back. When the patients know the nurse will be back hourly, they will cluster their requests in the context of the nurses rounds, rather than relying on using the call bell, as long as they know the nurse will be back in an hour, and their request is not urgent. Finally, prior to leaving the room, the nurse documents the rounds on a hourly checklist inside the patient’s room. This allows the patient to visibly see that it’s been only an hour between rounds, it allows the family to see that their loved one is being attended to frequently, and it allows the nurse manager to ensure that rounds are being done appropriately. Hourly rounding not only has the benefit of proactively meeting the needs of the patient, but by decreasing the call lights, the nurse is able to stay focused and round on a schedule. According to Carla Cox, Administrative Director for Cardinal Health (2007), â€Å"A patient who is confident a nurse is checking on them regularly is more likely to wait for the nurse to stop in, rather than hit a call light†. In addition to the research performed by the Studer Group, a study by Christine Mead, PhD, Executive Director of the Alliance for Health Care Research ((2007), had similar findings in regard to rounding. She stated, â€Å"Nurses’ rounds conducted regularly, every 1 or 2 hours, may help decrease patients’ use of call lights, as well as increasing patient safety and level of patient satisfaction†. In another article, Mary Shepherd, RN, Nursing Project Manager at Methodist Hospital in Houston, TX (2007) perhaps brought it together when she said, â€Å"Too many times we take for granted that the patient knows what we are doing when we enter their room. But these are non-clinical people who have no idea why we are asking them their name and birth date 30 times a day. One concept of the hourly rounding program is to take the time to verbalize everything that we are doing, letting them know it is for their safety, for their benefit†. The fourth element of the nursing bundle is Manager Rounds on Patient. The unit manager visits every patient on his or her unit at least once per day, and validates that the elements of the nursing bundle are being accomplished. He or she asks the patient if they have had any difficulty accessing their nurse, if the nurse has been in to see them frequently, and if their pain has been adequately controlled. They also ask if the individual need listed on the board has been consistently met, and if they have had any difficulty accessing the bathroom. The patient has an increased sense of well being, not only knowing that they have been receiving individualized care, but also knowing that the unit manager is rounding daily to ensure that it is being provided. The fifth, and last element of the nursing bundle is Discharge Telephone Calls. Patient’s perspective is valued as being most important. Discharge telephone calls make the patients feel cared about as a person, they decrease patient anxiety, provide an opportunity to evaluate patient education, to determine patients’ compliance with discharge instructions, to assess the overall impressions of the hospital’s performance, and to reinforce the patient’s perception that excellent care has been provided. For the staff, they provide a positive experience for staff, since most discharge calls are positive, they provide an opportunity for service recovery, and they provide an opportunity to identify trends that may require improvement in practice. The discharge telephone call is also the last opportunity the nurse has to be sure the patient was satisfied. The nurse has a scripted dialogue, and begins by identifying him/herself, and asking if it is a good time for the patient to talk. This shows that the nurse respects and values their time. The patient is asked if they understood their discharge instructions, and if any questions have surfaced since their discharge. This shows the patient that even though he or she has been discharged, the staff of the hospital still has their well being in mind. The nurse then states that the hospital always likes to make sure their patients were very happy with their care, and states it just that way, following with, â€Å"How was your care?†. Next, the nurse thanks the patient for allowing the hospital to care for them, and makes sure they have a telephone number to call if they have any other questions. The discharge telephone call gives closure in a positive way to the patie nt, and brings their care into their home setting. When they receive their satisfaction survey in the mail, they are more likely to remember the care they received having received the discharge call as well. With no end in sight to the nursing shortage, and the grim ramifications research has shown as a result, healthcare providers need to find ways to get back to the basics of nursing to improve the care delivery system, without waiting for the tide to turn again. The Studer Group (2006) has put together an excellent program to raise the bar back to where it needs to be. Fox News [Internet]. New York (NY): FOXNews.com; [cited 2007 Jan 12]. Available from: foxnews.com/story/0,2933,136990,00.html Press Ganey Associates, Inc. [Internet]. South Bend (IN): pressganey.com; [cited 2007 Jan 12]. Available from pressganey.com/scripts/news.php?news_id=57 American Association of Colleges of Nursing [Internet]. Washington (DC): aacn.edu; [cited 2007 Jan 12]. Available from aacn.nche.edu/MediaBackgrounders/shortagesfacts.htm Press Ganey Associates, Inc. [Internet]. South Bend (IN): pressganey.com; [cited 2007 Jan 12]. Available from http://treatmewithrespect.blogspot.com/2006/05/gap-widens-in-hospital-patient.html Chicago Chronicle [Internet]. Chicago (IL): chicagochronicle.edu; [cited 2007 Jan 12] Available from http://chronicle.uchicago.edu/970220/malpractice.shtml National Center for Biotechnology Information [Internet]. Atlanta (GA): ncbi.gov; [cited 2007 Jan 12]. Available from ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrievedb=PubMedlist_uids=96 ECRA [Internet]. Rosemont (IL). Ecragroup.com [cited 2007 Jan 12]. Available from ecragroup.com/healthcare/patientsatisfaction.html National Center for Biotechnology Information [Internet]. Atlanta (GA): ncbi.gov [cited 2007 Jan 12]. Available from ncbi.nlm.nih.gov/entrez/query.fcgi?db=pubmedcmd=retrievedopt=Abstra Nursing Spectrum [Internet]. McLean (VA). Nursingspectrum.com [cited 2007 Jan 12]. Available from http://community.nursingspectrum.com/MagazineArticles/article.cfm?AID=24949 Medscape [Internet]. New York (NY). Medscape.com [cited 2007 Jan 12]. Available from medscape.com/viewarticle/544021 Methodist Health [Internet]. Houston (TX). Methodisthealth.com [cited 2007 Jan 12]. Available from methodisthealth.com/cgi-bin/hmdim/home/newsItem.do?channelId=-1073829 Cardinal Health Systam [Internet]. Muncie(IN). accesschs.org [cited 2007 Jan 12]. Available from accesschs.org/about_chs/Nurse_Rounding_Story.htm StuderGroup. Patient Care Model: Nursing and Patient Care Excellence. Pensacola, FL: 2006. 80 p. Research Papers on Patient Satisfaction - Nursing EssayArguments for Physician-Assisted Suicide (PAS)The Effects of Illegal ImmigrationThe Fifth HorsemanResearch Process Part OneInfluences of Socio-Economic Status of Married MalesTwilight of the UAWNever Been Kicked Out of a Place This NiceCapital PunishmentGenetic EngineeringThe Relationship Between Delinquency and Drug Use

An Overview of Cultural Conservatives

An Overview of Cultural Conservatives There are no solid dates for when cultural conservatism arrived on the American political scene, but it was certainly after 1987, which lead some people to believe the movement was started by writer and philosopher Allan Bloom, who in 1987, wrote Closing of the American Mind, an immediate and unexpected national best seller. While the book is mostly a condemnation of the failure of the liberal American university system, its criticism of social movements in the US has strong cultural conservative overtones. For this reason, most people look to Bloom as the movements founder. Ideology Often confused with social conservatism - which is more concerned with pushing social issues such as abortion and traditional marriage to the front of the debate - modern cultural conservatism has strayed from the simple anti-liberalization of society Bloom espoused. Cultural conservatives of today hold fast to traditional ways of thinking even in the face of monumental change. They believe strongly in traditional values, traditional politics and often have an urgent sense of nationalism. It is in the area of traditional values where cultural conservatives most overlap with social conservatives (and other types of conservatives, for that matter). While cultural conservatives do tend to be religious, it is only because religion plays such a large role in US culture. Cultural conservatives, however, can be affiliated with any American sub-culture, but whether they are of the Christian culture, anglo-saxon Protestant culture or African American culture, they tend to align themselves tightly with their own. Cultural conservatives are often accused of racism, even though their flaws (if they surface) may be more xenophobic than racist. To a much larger degree than traditional values, nationalism and traditional politics are primarily what concern cultural conservatives. The two are often strongly intertwined, and show up in national political debates under the auspices of immigration reform and protecting the family. Cultural conservatives believe in buying American and oppose introducing foreign languages such as Spanish or Chinese on interstate signs or ATM machines. Criticisms A cultural conservative may not always be a conservative in all other matters, and this is where critics most often assault the movement. Because cultural conservatism isnt easily defined in the first place, critics of cultural conservatives tend to point to inconsistencies that dont really exist. For example, cultural conservatives are largely silent (as Bloom was) on the issue of gay rights (their main concern is the movements disruption with American traditions, not the gay lifestyle itself), critics therefore point to this as being contradictory to the conservative movement as a whole which it isnt, since conservatism in general has a such a broad meaning. Political Relevance Cultural conservatism in common American thought has increasingly replaced the term religious right, even though they arent really the same things. In fact, social conservatives have more in common with the religious right than cultural conservatives. Nevertheless, cultural conservatives have enjoyed considerable success at the national level, especially in the 2008 presidential election, where immigration became a focus of the national debate. Cultural conservatives are often grouped politically with other kinds of conservatives, simply because the movement doesnt tightly address wedge issues like abortion, religion, and as noted above, gay rights. Cultural conservatism often serves as a launching pad for newcomers to the conservative movement who want to call themselves conservative while they determine where they stand on the wedge issues. Once they are able to define their beliefs and attitudes, they often move away from cultural conservatism and into another, more tightly focused movement.

Traditional and contemporary buildings Research Paper

Traditional and contemporary buildings - Research Paper Example Peter’s Basilica. This paper seeks to compare and contrast the two buildings looking at joints, connections and member sizes. Bespoke Design against Woodhouse Barn Homes The construction of Tamedia office building used metallic screws to join pieces of wood. These metallic screws come in various sizes depending, on the joint to be connected. This method of joining pieces of wood has been hailed for providing strength to the building. The building hosts over 480 employees. The old St. Peter’s Basilica remains one of the most significant buildings of the renaissance. The building became a Centre for religious activities considering its strategic location (Bolgia et al, 2011). The building got constructed by Donato Bramante and Carlo Maderno. During its construction, strength and stiffness models got developed with a view to creating methods that will later be used by engineers in construction. Mortice and tenon geometry could be adopted from a reference face. Joints could be then made by use of sticking glue. This made most of the buildings constructed to lack durability as they glue would become weak with time. Construction of St. Peter’s Basilica further used test failures, which could be employed as an approach of examining the strength and stiffness of the proposed building. The resin got used to freeze connections. The church got constructed in such a way that it could hold up to 3000 worshippers at any time. One outstanding difference between the two buildings is the main objective of each of the buildings. The main objective of the old St. Peter’s basilica can be seen to have been durability and capacity. The building could hold a large number of worshippers and had structures that guaranteed its durability. The construction of the Tamedia office building, on the other hand, had an objective of ensuring that while the building remained strong in the long run, the building retains the aspect of modernity and class. The building p ossesses a Japanese craftsmanship. The glazed volume of the building gets topped by a mansard roof. Another aspect that differentiates the two buildings is the wood used to construct each of the buildings. The old St. Peter used hardwood timber in its construction (Bolgia et al, 2011). Hardwood was the common timber as compared to softwood. Traditional preservatives could be added to the timber to ensure the durability of the building. The Tameda building, on the other hand, used softwood that could be purposely grown for building construction. One advantage that came with the use of softwood is its flexibility. Unlike hardwood, softwood could be used to make varying construction models. Contrary to most buildings of the renaissance, the old St. Peter, applied was a daring construction that favored extra-thick walls. This was unlike the basic concepts of engineering. Windows in the outer section of the aisles filtered light into the building although the main source of lighting to i n the building came from the nave clerestory (Sobocinski et al, 2005). A total of eleven windows could be aligned with a pattern of interchanging intercolumniation. The construction of the ceiling and the roof, however, still remains unclear. Several texts have been found that seek to explain how the roof and the ceiling got constructed. One term used by most of these texts is lacunars which get used to refer to a coffered ceiling. The Tamedia building, on the

Portfolio management Research Paper Example | Topics and Well Written Essays - 1500 words

Portfolio management - Research Paper Example This means that the investors incline towards investments which offer guaranteed returns at low risk. However, the ability to take higher calculated risk could produce higher returns for the investor. However, the returns are not guaranteed. For this reason, portfolio management attains significance (MAHAJAN, 2009). Portfolio management helps the investor to decide on the weight-age to be allocated to investments in a portfolio of stocks which would not only diversify the risk but at the same time would maximise the returns on investment. Considering the economy of Qatar, a portfolio management has been carried out taking two companies in the Qatar market into consideration. Qatar Economy and Financial sector: Growth of Qatari Market Qatar is the richest Muslim country in the world. Qatar is the leading producer of hydrocarbon and petroleum which makes the economy of Qatar largely dependent on oil and gas. The production of petroleum and hydrocarbon in Qatar contributes to more than 70% of the government’s revenue earnings. Also the amount of production of petroleum forms 60% of the country’s GDP. Nearly 85% of the income earned by Qatar from its exports is done by the country through the export of its petroleum. Qatar maintains a huge reserve of hydrocarbon and petroleum oil. ... Due to the rising global demand of oil in the nineties, the GDP of Qatar grew by a record figure of 94%. Qatar’s economy has been able to achieve an incredible growth rate of GDP to 19.9% in 2011. However, signs of slow down in Qatar’s economy were apparent as it was predicted to grow by 9.8% in 2012 and by 4.5% in 2013. The Qatari economy has seen its GDP grow triply to $173.3 billion from 2005 to 2011 which was reported by the (IMF) International Monetary Fund. Qatar is also looking to produce offshore petroleum and is aiming at diversification of its economy by looking at long term prospects of growth. In the coming years, Qatar’s economy would be slowing down due to the reduction in hydrocarbon reserves. The growth in economy in future would be supported by the non-hydrocarbon areas like petrochemical, construction and manufacturing sectors. Banking, insurance and financial services are prevalent in the financial industry of Qatar. The trading of stocks takes place at the Qatar Exchange and flow of information to the market is used by the investors which reflects the related public events of the past, the instantaneous updates of the present market and also contains a prediction of the related events of future. Comparison between two companies in Qatar stock market: QGMD and GWCS In order to choose between the investment options as a part of portfolio management involving two companies, a comparison between two stocks in the Qatar market has been given below. In order to maximize the return to the investor, the portfolio management provides a direction towards decision making in opting one investment over another or determining the weight-age which should be assigned to the investment options in order to

Examining the Use of online tools and their Impact on Learning in the Essay

Examining the Use of online tools and their Impact on Learning in the higher education - Essay Example 4). This leads to the improvement of educational quality. Colleges and universities are now adopting online tools in offering higher education through social sites, graphics, videos, audios, and words (Reuben 2009, p. 1). This paper examines the use of online tools that include blogs, wikis, RSS, and cloud computing and their impact on learning in the higher education. Cloud computing is a new technological evolution that is applicable in higher education. Various computer tasks rely on cloud computing, which depicts an improvement on the traditional learning practices. Through cloud computing, users can access data outside the traditional data center walls. We can define cloud computing as the aspect of replacing software traditionally installed on campus computers with new internet applications that seek to reduce IT complexities and cost in learning institutions that offer higher education (Nicholson 2009). Higher education institutions using cloud computing derive the capacity to gain significant flexibility and agility (Nicholson 2009). Indeed, the increased use of cloud computing in offering higher education emanates from the fact that this online tool guarantees higher accessibility, availability, and efficiency of higher education. However, in using cloud-based services, higher education institutions bear the liability of addressing security, legal, and compliance issues subject to the large number of users (Nicholson 2009). Indeed, higher education institutions define their responsibilities and focus on fundamental privacy and security issues in adopting cloud computing. Nevertheless, it is evident that the cloud-based services offered in the modern education system allow these institutions to replace the traditional learning tools with advanced learning tools that improve the quality of education. More so, cloud computing allows students

Democracies Essay Example | Topics and Well Written Essays - 1250 words

Democracies - Essay Example However, different inaugurals, studies, and declarations such as; The Four Freedoms which were presented by Franklin D. Roosevelt for the strengthening of democracy; the UDHR; President Obama’s Second Inaugural; etc. This paper critically analyzes these articles and declarations on the topic which are in significant relevance with each other; UDHR and Four Freedoms and Kaplan’s Article and Obama’s Second Inaugural. Moreover, it will also highlight the impacts on each other. Likewise, other responsible democracies of the world, United States also have great respect and serious interest towards democracy and human rights. These components have long been the core focus of the U.S. Foreign Policy. The increased emphasis on democracy by its leaders, government, and other concerned authorities is because of the fact that it allows them to advance their national interests on global levels. Moreover, the freedom for religion and the workers and labor rights as essential American ideologies are also well promoted through it. It is believed by the U.S. Government and people of U.S. that, democratic nations have more contribution towards global peace; it helps in diminishing aggression; allows expanding open markets, and ensures and safeguard the basic rights of Americans (Patterson). It is due to these reasons that many U.S. Presidents have addressed the topic of democracy and has shown its importance in their speeches at different occasions. Similarly, different institutions and the UN have also highlighted its significance. The UDHR in 1948 was also presented to show the vitality of the human rights. It was due to this declaration that the organized community of nations declared the human rights and the relevant essential freedoms for the first time (United Nations). However, the declaration was presented for democracies all over the world and was conceived as ‘a common standard of achievement for all people and nations’ (United Nation s). It was formulated to measure and identify the level and degree of respect for an agreement with the international human rights principles. Varying from economic, social, cultural, to political rights, to which all individuals are authorized without any differentiation, the UDHR consists of 30 articles (United Nations). Declaring all humans as equal individuals since their birth (Article 1), the UDHR is a complete set of rules. The economic, cultural and social rights to humans are mentioned in Articles 22-27. All individuals are declared as equal members of the society (Article 22). The declaration’s mandate limits everyone and every state and government to provide all humans the same rights without any discrimination (Article 2). The declaration in its 4th Article also highlights the curse of slavery telling that no one should be held in slavery or servitude (United Nations). The right to justice is also declared to all individuals and that all of them can make use of th e right before the law as a person everywhere. Right to privacy (Article 12) and the freedom of thought, conscience and religion is also declared to all in Article 18. Article 19 deals with the freedom of expression and speech. The declaration also deals with religion giving every human equal right for it (Article 26). The United Nation’s, UDHR worked as a chief declaration for the human rights and many democratic states including U.S. followed it with its full implementation. However, the

Term Paper APA Style - 1500 Words Essay Example | Topics and Well Written Essays - 1500 words

Term Paper APA Style - 1500 Words - Essay Example t of executive authorities and their management, the roles and responsibilities offered by the employees and the effort that whole company put forward into it. The organizing approaches are based on various factors such as physical assets, financial position, human resources department, knowledge and technology (â€Å"Organizing function of management†, n.d.) which are explained here: Physical assets: Wal-Mart efficiently manages its physical assets in such a way that it keeps the prices low of its products and services, earns more profits and hence gain more customer satisfaction as compared to its other competitors (â€Å"Organizing function of management†, n.d.). Human resources: in order to achieve goals, vision and make a long-run success, Wal-Mart holds an effective Human Resources management. According to (â€Å"Organizing function of management†, n.d.), the HR department performs following duties: Knowledge: Wal-Mart gains important knowledge regarding various demographic factors through their internal and external working information department (â€Å"Organizing function of management†, n.d.). These demographic features include population, age, location, density and unemployment rate. These economic factors act as pointers which are noted down by the company time to time in order to calculate the economy rate, ups and downs and effect on market etc. (â€Å"Organizing function of management†, n.d.). Technology: the company organizes strategic acts in dealing various technological factors such as choosing or losing any technological product, controlling assets and inventories using online technologies, modernizing information gathering mediums, advertising products via in-stores Ad network etc. (â€Å"Organizing function of management†, n.d.). The use of latest technology saves time and money. Controlling the internal matters is the main feature of the ethical base of Wal-Mart. The company controls its daily store-level and corporate level activities through

Project paper on interpersonal communication theories and chosen book Essay

Project paper on interpersonal communication theories and chosen book - Essay Example Yet these two English speaking Caucasians can barely last seven days without confrontation amongst themselves and amongst their loved ones. Such is the downfall of language. People can understand the words, but it takes much more time and effort to understand the context in which people speak. This film essentially portrays the lives of two individuals in their unique journey to Japan. While it seems as though Bob is going through a mid-life crisis in conjunction with family problems waiting in the States, Charlotte appears to be having a crisis of her own at twenty years of age. She looks for sympathy in Bob Harris and receives something that borders on romance and heart-break. Not only an intense drama, but the film also portrays the life-styles of two different generations of marriage. Intimate relationships, especially marriages, are considered one of closest forms of relationships. Both participants are supposedly devoted enough to disclose very personal information to one another. Conversely, can that form of intimacy last? What if the discloser is no longer appreciated in a marriage? Bob Harris appeared to be going through such a scenario with his wife overseas. In a specific scene, Bob is speaking with his wife about some of the extraordinary people he has been meeting in Japan. To this end, Mrs. Harris mundanely expresses how happy she is that Bob is having fun. Of course, her voice and tone reveal that she could care less about Bob’s experience—even though he claims that Japan not fun, just â€Å"different.† Mrs. Harris’s lack of enthusiasm illustrates a marriage without intimacy. It is a marriage only held together by the devotion to their children. This film portrays very convincingly of the loss of such intimacies. Relationships can blossom so hastily only to fall just as quickly. A once exciting intimacy can degrade into jealousy

Democracies Essay Example | Topics and Well Written Essays - 1250 words

Democracies - Essay Example However, different inaugurals, studies, and declarations such as; The Four Freedoms which were presented by Franklin D. Roosevelt for the strengthening of democracy; the UDHR; President Obama’s Second Inaugural; etc. This paper critically analyzes these articles and declarations on the topic which are in significant relevance with each other; UDHR and Four Freedoms and Kaplan’s Article and Obama’s Second Inaugural. Moreover, it will also highlight the impacts on each other. Likewise, other responsible democracies of the world, United States also have great respect and serious interest towards democracy and human rights. These components have long been the core focus of the U.S. Foreign Policy. The increased emphasis on democracy by its leaders, government, and other concerned authorities is because of the fact that it allows them to advance their national interests on global levels. Moreover, the freedom for religion and the workers and labor rights as essential American ideologies are also well promoted through it. It is believed by the U.S. Government and people of U.S. that, democratic nations have more contribution towards global peace; it helps in diminishing aggression; allows expanding open markets, and ensures and safeguard the basic rights of Americans (Patterson). It is due to these reasons that many U.S. Presidents have addressed the topic of democracy and has shown its importance in their speeches at different occasions. Similarly, different institutions and the UN have also highlighted its significance. The UDHR in 1948 was also presented to show the vitality of the human rights. It was due to this declaration that the organized community of nations declared the human rights and the relevant essential freedoms for the first time (United Nations). However, the declaration was presented for democracies all over the world and was conceived as ‘a common standard of achievement for all people and nations’ (United Nation s). It was formulated to measure and identify the level and degree of respect for an agreement with the international human rights principles. Varying from economic, social, cultural, to political rights, to which all individuals are authorized without any differentiation, the UDHR consists of 30 articles (United Nations). Declaring all humans as equal individuals since their birth (Article 1), the UDHR is a complete set of rules. The economic, cultural and social rights to humans are mentioned in Articles 22-27. All individuals are declared as equal members of the society (Article 22). The declaration’s mandate limits everyone and every state and government to provide all humans the same rights without any discrimination (Article 2). The declaration in its 4th Article also highlights the curse of slavery telling that no one should be held in slavery or servitude (United Nations). The right to justice is also declared to all individuals and that all of them can make use of th e right before the law as a person everywhere. Right to privacy (Article 12) and the freedom of thought, conscience and religion is also declared to all in Article 18. Article 19 deals with the freedom of expression and speech. The declaration also deals with religion giving every human equal right for it (Article 26). The United Nation’s, UDHR worked as a chief declaration for the human rights and many democratic states including U.S. followed it with its full implementation. However, the

Project paper on interpersonal communication theories and chosen book Essay

Project paper on interpersonal communication theories and chosen book - Essay Example Yet these two English speaking Caucasians can barely last seven days without confrontation amongst themselves and amongst their loved ones. Such is the downfall of language. People can understand the words, but it takes much more time and effort to understand the context in which people speak. This film essentially portrays the lives of two individuals in their unique journey to Japan. While it seems as though Bob is going through a mid-life crisis in conjunction with family problems waiting in the States, Charlotte appears to be having a crisis of her own at twenty years of age. She looks for sympathy in Bob Harris and receives something that borders on romance and heart-break. Not only an intense drama, but the film also portrays the life-styles of two different generations of marriage. Intimate relationships, especially marriages, are considered one of closest forms of relationships. Both participants are supposedly devoted enough to disclose very personal information to one another. Conversely, can that form of intimacy last? What if the discloser is no longer appreciated in a marriage? Bob Harris appeared to be going through such a scenario with his wife overseas. In a specific scene, Bob is speaking with his wife about some of the extraordinary people he has been meeting in Japan. To this end, Mrs. Harris mundanely expresses how happy she is that Bob is having fun. Of course, her voice and tone reveal that she could care less about Bob’s experience—even though he claims that Japan not fun, just â€Å"different.† Mrs. Harris’s lack of enthusiasm illustrates a marriage without intimacy. It is a marriage only held together by the devotion to their children. This film portrays very convincingly of the loss of such intimacies. Relationships can blossom so hastily only to fall just as quickly. A once exciting intimacy can degrade into jealousy

Li and Fung Limited Essay Example for Free

Li and Fung Limited Essay Ans#1- Li Fung Limited is a global trading group. A company would like to use the supply chain management services of Li Fung because it manages the supply chain for high volume, time sensitive consumer goods, delivering the right location. It focuses on providing a one- stop shop service through a network of 69 sourcing offices in 40 countries. Company would prefer Li Fung rather than organising in-house department or appointing a senior manager to handle these activities because it provides services range from product design , development, through raw material and factory sourcing, production planning and management, quality assurance and on to export documentation and shipping consolidation. Moreover company use Li Fung because it could be an effort to also reduce costs. Ans#2- Li Fung expand its global sourcing network through acquisitions since it has found developing networks from the ground up tends to take a long time and to be relatively expensive. Li Fung acquired companies like Inchcape Buying Services in 1995, Swire Maclaine Ltd , Camberley Enterprises Ltd and Colby Group Holdings Ltd. These all are well established companies. Li Fung company is in favour of acquisitions because it doubled the size of company and expanded the companys customer base in Europe and strengthen its position in the U.S. These acquisitions increased the size of Li Fungs sourcing network from 48 offices in 32 countries in 1999 to 68 offices in 40 countries in 2001. Ans#3- Internet opens the door to new levels of connectedness to customers. Successful firms on the Web have used cyberspace to achieve their objectives. Li Fung use the Internet to capture additional business like small to medium- size -businesses that is characterized by small order size and shorter delivery requirements. But they cannot afford large sum of money in inventory. Internet provides solution to these kind of problems. It could allow Li Fung to consolidate small orders for mass production by existing supplier network. Li Fung allow these smaller businesses to have their own private label. The choices available online would allow a product to have the small businesss own distinctive label attached with choices available online and would choices of embroidery colors and packaging. Li Fung should use search engine optimization for increase the awareness of its website. In order to make the additional businesses profitable Li Fung could use their website www.studiodirect.com in many ways. The studio direct will combine its expertise in sourcing and merchandising of apparel with supply chain efficiency. It will derive from its web- based trading. Studio Direct has outsourced every aspect of delivery from pick and pack, shipping and customer clearance.

Quantification of Chicken Egg White Albumin

Quantification of Chicken Egg White Albumin Standard curve Preparation for Quantification of Chicken Egg white albumin using Bradford assay Quantifying protein concentration is a very significant process for analyzing protein. It is essential in order to identify, characterize, and purify proteins, and this can also be use in medical researches by aiding in diagnosis of certain diseases. There are several of methods that can be use for protein quantification. Each has its own advantages and disadvantages. One of which is the Bradford assay, which is commonly used because of its simplicity, wide estimated working range, and sensitivity to molecules of interest. Chicken egg white albumin was used as a protein source. Different concentrations of albumin were prepared and their respective absorbances at 595nm were obtained. This assay uses Coomassie Blue G-250 dye that forms a complex with certain amino acids. A standard curve was created from the raw data of absorbance reading. From the Pearson’s Rho correlation, it was shown that the absorbance and concentration has a strong positive relationship. The chemical react ions involve in this assay was also analyzed and understood. INTRODUCTION Proteins are very important in an organism for growth and preservation. Before analyzing a protein, it requires to determine the quantity of proteins present. The result of this will be useful in characterization and purification of proteins, in identification and in diagnosis of diseases, since some illnesses affect the level of proteins. There are different methods in order to quantify protein concentration. It is important for an assay to be able to be applied to a wide range of concentrations. It would also be good for the assay to be sensitive enough to detect even the smallest protein content in order to have an accurate result. The assay should also be specific to the component that is to be quantified. This is to avoid contaminants to be detected, such as cell components, macromolecules like carbohydrates, nucleic acid and lipids. There are different methods on quantifying proteins. One of which is the Non-colorimetric procedures. This includes determination of nitrogen deriv ed from proteins, analysis of amino acids, and find out of dry matter material of protein. The one that is common in this modern time is the Colorimetric methods of quantitation. This is because of the technological advancements available like usage of spectophotometers (Ninfa et al., 2009) In biuret assay, cupric (Cu2+) ions are being reduced to cuprous (Cu1+) ions by the proteins. This cuprous ions forms a complex with the peptide bonds yielding a blue colored complex. This assay requires high concentration of proteins since it is quite insensitive (Dennison, 2003). Lowry assay starts with a protein-copper complex just like the product in the Biuret assay. In Lowry assay it is then followed by the reduction of Folin–Ciocalteu reagent under alakaline conditions. Cuprous ions are the ones involve in the process of reduction, resulting to a intense blue color. Lowry assay is more sensitive unlike the biuret assay; however, since it’s very sensitive, it can detect other components that are not of interest just like detergents (Dennison, 2003). BCA Assay is the same as the Lowry assay, but bichoninic acid (BCA) is the one being reduced by the protein instead of Folin–Ciocalteu reagent. BCA assay is sensitive but not to other contaminants. It is more sensitive to carbohydrates, lipids and other substances (Dennison, 2003). Bradford assay, which is the most commonly used colorimetric method, uses Coomassie Blue G-250 dye. This dye forms a noncovalent bond with proteins primarily basic amino acids (arginine, lysine and histidine). This complex results to a blue form in color. This assay is sensitive, accurate and can be done quickly (Redmile-Gordon et al., 2012). The source of protein for this experiment is the chicken egg white albumin. Studies consisting of iron-chelation, protease inhibition, immunoregulation, etc. uses chicken egg white albumin as well. Purification of the albumin is very much needed before doing any experimental procedure with the protein (Geng et al., 2012). In fact the albumin is consisting of 385 amino acid residue (Alleoni, 2006). In determining the protein concentration, it is very important to make a standard curve in every assay perfumed. Pearson’s Rho correlation is used to verify the linear relationship between the two variables involve in this experiment, absorbance and albumin concentration (Statstutor, n.d.). This study aims to verify how the concentration of proteins can affect the absorbance of the sample. It is also to make a standard curve for Chicken egg albumin and to know the Pearson’s Rho Correlation. It is also very important to understand the processes involved with protein quantification. This experiment also makes one to be extra careful with the laboratory procedures so that accurate data can be obtained. In a higher concentration, there are more particles involved, and so when a UV light strikes, more particles will be able to absorb it and higher absorbance value will be obtained. MATERIALS AND METHODS Before anything else, the UV/VIS Spectrophotometer was turned on before starting the procedures in order for the machine to warm up and function properly this avoids interfering with the data reading. Enough amounts of Chicken egg white albumin 10mg/mL, Phosphate Buffered Saline (PBS) pH 7.4, and Bradford reagent were obtained in a beaker from the reagent bottle. The beaker which contained the Bradford reagent was covered with paper since the the reagent is very light sensitive and might affect the data. With the use of micropipettors, albumin, phosphate buffered solution and Bradford reagent with known concentrations were transferred to six different microfuge tubes respectively. The concentrations of the reagents were the following: Table 1: Volume of stock solutions for the preparation of different albumin concentrations Standard no. Bradford Reagent (ul) Phosphate Buffered Saline (ul) Chicken Egg White Albumin (ul) Concentration (ug/ul) Blank 500 500 0 1 500 420 80 0.8 2 500 340 160 1.6 3 500 260 240 2.4 4 500 180 320 3.2 5 500 100 400 4 The solutions were vortex one at a time for 10 seconds. It settled for 10 minutes. After that, the solutions were again vortex for 5 seconds. Then the solutions from the microfuge tubes were transferred to the cuvettes individually. The cuvette was not touched on the flat side panel. The cuvettes were gently placed in the spectreophotometer. The absorbance of each concentration was read at 595 nm. The procedures were done for two trials. The standard curve and determination of Pearson’s Rho correlation were made from the raw data of absorbance readings. RESULTS Table 2: Series of known concentrations of Albumin Standard no. Bradford Reagent (ul) Phosphate Buffered Saline (ul) Chicken Egg White Albumin (ul) Concentration (ug/ul) Blank 500 500 0 1 500 420 80 0.8 2 500 340 160 1.6 3 500 260 240 2.4 4 500 180 320 3.2 5 500 100 400 4 From the volume of the stock solutions, different concentrations of albumin were made. The albumin concentration of the standards ranges from 0.0- 4.0 ug/ul and have an increment of 0.8. Table 2: Pearson’s Rho Correlation of the Absorbance readings at 595nm and Albumin Concentrations Trial 1; (b) Trial 2; (c) Mean absorbance of the two trials A. Standard no. Concentration (ug/ul) Trial 1 (A) Blank 0.0000 0.0000 1 0.8000 0.7170 2 1.6000 0.6750 3 2.4000 0.3790 4 3.2000 0.7190 5 4.0000 0.8640 Pearsons r Correlation 0.679886127 B. Standard no. Concentration (ug/ul) Trial 2 (A) Blank 0.0000 0.0000 1 0.8000 0.0510 2 1.6000 0.5480 3 2.4000 0.7740 4 3.2000 0.7990 5 4.0000 0.4250 Pearsons r Correlation 0.710839544 C. Standard no. Concentration (ug/ul) Mean absorbance (A) Blank 0.0000 0.00 1 0.8000 0.3840 2 1.6000 0.6115 3 2.4000 0.5765 4 3.2000 0.7590 5 4.0000 0.6445 Pearsons r Correlation 0.84783844 The absorbance value of the five albumin concentrations were measured twice. With regards to the Pearson’s Rho Correlation of each, Trial 1 shows that the Albumin concentration and Absorbance at 595nm has a strong positive relationship. While trial 2 and the mean of the two trials show that the two variables exhibit a very strong positive relationship. Figure 1: Trial 1 Absorbance at 595nm vs. Concentration of Albumin (ug/ul) In trial 1, the Peason’s Rho Correlation value is 0.679886127 showing a strong positive relationship between the two variables. From the absorbance value of the standard no.1, there is a decrease in the absorbance in standard no.2 and standard. No.3. Then a sudden increase in absorbance in standard no.4 and standard no.5. And also from the line equation, the slope has a positive value giving an upward direction and a direct correlation between absorbance and concentration of the albumin. Figure 2: Trial 2 Absorbance at 595nm vs. Concentration of Albumin (ug/ul) Trial 2 shows a very strong positive correlation between the two variables since the value of the Pearson’s Rho Correlation value is 0.710839544. Standard no.1 until Standard no.4 shows that the absorbance at 595nm is increasing with the albumin concentration. But for standard no.5, the absorbance of 4.00 ug/ul Albumin went down very quickly. Based on the line equation of the best fit line of this graph, the slope has a positive value giving an upward direction and a direct correlation between absorbance and concentration of the albumin. Figure 3: Mean Absorbance of the two trials at 595nm vs. Concentration of Albumin (ug/ul) The mean values of the absorbance at 595nm for the two trials were obtained and graph. The mean absorbance and albumin concentration shows a strong positive correlation, having a Pearson’s Rho correlation of 0.84783844. The graph shows that there are two outliers, standard no. 3 and standard no.4. A direct correlation between mean absorbance and concentration of the albumin is also shown based on the slope of the line equation. DISCUSSION Bradford assay utilize Coomassie Blue G-250 dye that forms a complex with the basic amino acids and thus having a blue form in color as the outcome (Redmile-Gordon et al., 2012). The concentration of the chicken egg white albumin ranges from 0.0 ug/ul, which is the blank , up to 4.0 ug/ul. This shows an increasing concentration of the albumin, and to have an accurate data, there is 0.8 so that the gap between the concentrations is equal. With this, the absorbance at 595nm can be compared to see the relationship between the two variables. In Pearson’s Rho Correlation, the closer the value to 1 or -1, the strong is the linear correlation for the two variables (Statstutor, n.d). In trial 1, the Pearson’s Rho Correlation value is 0.679886127, and since the value ranges from +.40 to +.69, the Albumin concentration and absorbance value has a strong positive. The graph shows that the absorbance readings are not consistent. Standard no.2 and standard no.3 shows a sudden decrease. The Pearson’s Rho Correlation value for trial 2 is 0.710839544. This shows that the relationship between the two variables is a strong positive relationship. This is because for a correlation to be strongly positive, the value must be +.70 or higher. For this trial, standard no.5 is the outlier. For the mean of the two trials, it could be seen that Standard no.3 and Standard no.5 are the outliers (Fig 3), although there is a strong positive relationship between the two variables based on its Pearson’s Rho Correlation value, 0.84783844. One reason for having a result with outliers is that the solutions containing chicken egg white albumin, phosphate saline buffer and Bradford reagent were already exposed to light even before it was placed in the spectrophotometer. The particles already absorbed an amount of light that’s why the light they absorbed in the spectrophotometer became less than expected. Temperature can also affect the Bradford assay. Since the temperature of the environment of the solution may vary throughout the experiment, like the temperature of the hands holding the cuvettes, the place where the solutions were settled, inside the cabinet, it might experience a change in temperature that affected the data. Lowering the temperature can increase the absorbance and vice versa (Steinke Shepherd, 1992). The basic and aromatic amino acids are the interest of the Bradford assay (Dennison, 2003). Some other amino acids present in the protein may not be detected by the assay. Different assay for protei n quantitation have own advantages and disadvantages that why there is no a standard assay. CONCLUSIONS AND RECOMMENDATIONS Bradford assay for standard curve preparation is very suitable for this experiment since its easy to perform and at the same time good data were gathered. However, it would be better if at least two different assays were performed in order to verify the standard curve for the chicken egg white albumin and to further understand how the other assay works. Ensuring the consistent temperature in the working place can improve the outliers in the absorbance reading. And lastly being extra careful on the solutions being not exposed to light and any contaminants may improve the data. To conclude, this experiment verifies the positive relationship between absorbance and correlation base on the Pearson’s r correlation, since positive value denotes positive linear correlation.The slope from the linear equation for the two trials and the mean also shows a positive one indicating a correlation between the two variables involve. LITERATURE CITED Alleoni, A. Albumen protein and functional properties of gelation and foaming. Science  Agricola[Internet]. 2006 [cited 2014 January 20];3(3). Available from  http://dx.doi.org/10.1590/S0103-90162006000300013 Dennison, C. 2003. A guide to protein isolation [Internet]. The Netherlands: Kluwer Academic Publishers; 2003 [cited 2014 January 20]. Available from: http://books.google.com.ph/books?id=SuXi2WtHnwQCdq=lowry+assaysource=gbs_navlinks_s. Also available in paper copy from the publisher. Doss, D., Sumrall III, W., McElreath D., Jones D. 2013. Economic and financial analysis forcriminaljustice organizations [Internet]. Florida: CRC Press; 2013 [cited 2014 January 20]. Available from: http://faculty.quinnipiac.edu/libarts/polsci/statistics.html. Also available in paper copy from the publisher. Geng, F., Huang, Q., Wu, X., Ren, G., Shan, Y., Jin, G., Ma, M. Co-purification of chicken egg white proteins using polyethylene glycol precipitation and anion-exchange chromatography. Separation and Purification Technology [Internet]. 2012. [cited 2014 January 20];96:75-80. Available from: http://dx.doi.org/10.1016/j.seppur.2012.05.021 Oyong, G. 2012. Basic and advanced techniques in cell and molecular biology. Experiment 1, Standard  curve preparation for determining protein content.URCO. Redmile-Gordon, M., Armenise, E., White, R., Hirsch, P., Goulding, K. A comparison of two  colorimetricassays, based upon Lowry and Bradfordtechniques, to estimate total protein in soil extracts. Soil Biology Biochemistry [Internet]. 2013 [cited 2014 January 20];67(100):166-173. Available from: doi:10.1016/j.soilbio.2013.08.017 Statstutor [Internet]. Pearson’s correlation. [cited 2014 January 20]. Available from  http://www.statstutor.ac.uk/resources/uploaded/pearsons.pdf Steinke J., Shepherd A. Effects of temperature on optical absorbance spectra of oxy-, carboxy-, and deoxyhemoglobin. Clinical Chemistry [Internet]. 1992 [cited 2014 January 20];38(7):1360-1364. Available from: http://www.clinchem.org/content/38/7/1360.long Ninfa, A., Ballou, D., Benore, M. 2009. Fundamental laboratory approaches for biochemistry and  biotechnology [Internet]. New Jersey: Wiley; 2009 [cited 2014 January 20].Available from:http://books.google.com.ph/books?id=k6_XQwAACAAJdq=fundamental+lab ratory+appoaches+for+biochemistry+and+biotechnologyhl=ensa=Xei=ajbdU uxo2tB7jTgEAved=0CC4Q6AEwAA. Also available in paper copy from the publisher.

The Greatest Oil Man Essay -- essays papers

The Greatest Oil Man The majority of people in the world dislike monopolies. People do not like monopolies because they are allocatively inefficient and because they produce less than consumers want. John D. Rockefeller was a good example of a monopolist from 1880 to 1911. Most people in that time period did not like his company, Standard Oil, and wished for an end to it (micheloud). In 1870, J. D. Rockefeller started the Standard Oil Company. Soon after the birth of this company, Rockefeller began to horizontally integrate other refineries into his company. This was not enough for Rockefeller. He wanted control over the whole industry so he proceeded to vertically integrate other companies including companies having to do with extraction, transport, retail, marketing, and research. Within a relatively short amount of time, Rockefeller obtained all of the components needed not only for creating the refined oil but for shipping it as well. The only things that were missing from his giant conglomerate of companies from the oil industry were insignificant considering that now Standard Oil was virtually the only buyer (micheloud). In order to keep his monopoly intact he used the railroads to keep updates on all oil shipped through the railroad companies. In order for the railroads to work for him, they had to give him detailed reports on all oil shipped though them. Standard Oil also made sure they were keeping these reports correct by placing spies (Michel...

Advertising in America :: Essays Papers

Advertising in America Most Americans have excessive desire to gain wealth and marketers thrive on this. People dream of making lots of money quickly and without working very hard to get it. Another scenario of people wanting to gain wealth is getting something free. Marketers know that when they advertise getting something for free or getting money quickly, they will gain the consumers attention. When marketers advertise that there is an amount such as $85 million up for grabs people will easily invest their money no matter what the odds are. People love thinking about becoming a millionaire by spending as little as a dollar. An example of an advertisement that helps feed on the consumer willingness to spend money just for the chance to become a millionaire is the Power Ball commercial. The Power Ball advertisement ran on TV saying, â€Å"Add a buck power up,† is reinforcing the idea that playing the lottery gives back. How often does one hear the chances of winning the lottery in the advertisements for the lottery? The fact is that many Americans are brainwashed into believing that risking a dollar does usually give back in huge amounts. The odds of winning the Power Ball jackpot are 1 in 80,089,128 or .0000012% according to the Pennsylvania Lottery Web Site. Quite a few people spend hundreds of dollars on lottery tickets each year, not realizing how much money they are losing. They just keep spending their annual dollar a day and do not even think about the amount of money they have lost over the long period of time. People seem to especially get addicted with scratch off lottery tickets when they when win five, ten or twenty dollars. From my experience when the prize money is under twenty dollars involving scratch off lottery tickets they often spend it on buying more lottery tickets. Gambling with money is an addiction that is notacknowledged in America like smoking or drinking addictions.There is more money obsession in America besides the lottery, take peoplegetting their tax money back quicker. A new advertisement of H&R Block that has comeout recently is aimed toward tax-payers getting their tax refund back more quickly. The commercial shows a man pulling up to an H&R Block office in a minivan with a pregnant woman in labor. Screaming, the woman in labor ask furiously why he stopped at the H&R Block office, his response was that he needed to get some quick cash. Advertising in America :: Essays Papers Advertising in America Most Americans have excessive desire to gain wealth and marketers thrive on this. People dream of making lots of money quickly and without working very hard to get it. Another scenario of people wanting to gain wealth is getting something free. Marketers know that when they advertise getting something for free or getting money quickly, they will gain the consumers attention. When marketers advertise that there is an amount such as $85 million up for grabs people will easily invest their money no matter what the odds are. People love thinking about becoming a millionaire by spending as little as a dollar. An example of an advertisement that helps feed on the consumer willingness to spend money just for the chance to become a millionaire is the Power Ball commercial. The Power Ball advertisement ran on TV saying, â€Å"Add a buck power up,† is reinforcing the idea that playing the lottery gives back. How often does one hear the chances of winning the lottery in the advertisements for the lottery? The fact is that many Americans are brainwashed into believing that risking a dollar does usually give back in huge amounts. The odds of winning the Power Ball jackpot are 1 in 80,089,128 or .0000012% according to the Pennsylvania Lottery Web Site. Quite a few people spend hundreds of dollars on lottery tickets each year, not realizing how much money they are losing. They just keep spending their annual dollar a day and do not even think about the amount of money they have lost over the long period of time. People seem to especially get addicted with scratch off lottery tickets when they when win five, ten or twenty dollars. From my experience when the prize money is under twenty dollars involving scratch off lottery tickets they often spend it on buying more lottery tickets. Gambling with money is an addiction that is notacknowledged in America like smoking or drinking addictions.There is more money obsession in America besides the lottery, take peoplegetting their tax money back quicker. A new advertisement of H&R Block that has comeout recently is aimed toward tax-payers getting their tax refund back more quickly. The commercial shows a man pulling up to an H&R Block office in a minivan with a pregnant woman in labor. Screaming, the woman in labor ask furiously why he stopped at the H&R Block office, his response was that he needed to get some quick cash.